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      Digital Leaders (6 Month Programme) in Liverpool

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      November 13, 2019

      Wednesday  12:30 PM

      Liverpool John Moores University (I M Marsh Campus) Liverpool L1 6DZ
      Liverpool, Merseyside Liverpool John Moores University, (I.M Marsh Campus), Liverpool, L1 6DZ

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      Digital Leaders (6 Month Programme)

      Welcome to Digital Leaders Digital Leaders is a unique 6 month training programme, exclusively for anyone who want to learn the latest digital marketing techniques, share ideas with a peer group and develop a world-class digital strategy that will power the growth of the business. The next programme starts on November 13th, 2019 and is delivered by Phil Birss. All sessions are at The Studio, Liverpool Science Park, 131 Mount Pleasant, Liverpool, L3 5TF. Why invest in your Digital Leaders? Graduates of the Digital Leader programme will finish the course with the framework for creating a digital marketing strategy to take back and implement in their business or organisation. Additional benefits include a greater understanding of the digital marketing world, improved communication skills as a developing leader and a peer network to support continuing development. Practical skills and knowledge on how to implement a digital marketing campaign using social media, online advertising, search engine optimisation, analytics, conversion optimisation and much more The framework to create a comprehensive digital marketing strategy, tied in to the wider commercial objectives of your business or organisation Greater understanding of the digital marketing world, its terminology, its nuances and best practice on how to boost brand awareness and generate new business enquiries Improved leadership skills with practical advice and guidance on how to create more effective communication between Marketing and the board, based on measurable objectives and KPIs Become a member of the exclusive ‘Digital Leaders Club’, a peer network of digital leader graduates who will support each other through your continuing development as a ‘digital leader’ FREE access to Elephant Digital’s hugely successful Growth Through Marketing events, as well discounts on future paid-for masterclass sessions on a range of digital and marketing subjects Course Leader Phil Birss is the founder and managing director of Elephant Digital, a leading brand, web and digital marketing agency based in Liverpool. “The Digital Leaders course was created to help marketers and business owners take ownership of their digital journey. We understand that marketing is fundamental to the growth of many businesses, and our mission is to empower your digital champion to be the catalyst for rapid and sustained growth.” As well being course leader for the Digital Leaders programme, Phil is a guest lecturer at the University of Liverpool and Liverpool International College on the MBA and undergraduate courses. Course Summary Liverpool Science Park is home to the 2019 digital leaders course. Phil and the Elephant Digital team will welcome our ‘Digital Leaders’ each month with a hearty lunch and a learning environment equipped to get the absolute best from each session. You are welcome to join us at 12:30pm for lunch and welcome, then the session will start promptly at 13:00pm and finish at 16.30pm. Each Digital Leaders cohort is made is made up of a small and intimate group of marketing professionals and senior/aspiring leaders.  We have a private studio where the cohort can explore the world of digital marketing, learning from industry experts and creating their own digital marketing strategy. Session #1: Marketing 101 (November 13th, 2019) Session #2: Brand & Website (December 11th, 2019) Session #3: Digital Advertising (January 14th, 2019) Session #4: SEO & Content (February 11th, 2020) Session #5: Social Media (March 17th, 2020) Session #6: Digital Leadership (April 15th, 2020) Course Testimonials Rachel Findley - European Marketing Manager (Whitford Worldwide) We loved the Digital Leaders programme and actively looked forward to them each month. Being a global business brings some interesting challenges when it comes to rolling out an effective digital strategy. With Phil’s help and the the process he teaches on this programme we have been able to deliver significant value for the business in terms of campaign effectiveness and ROI. Emma Buglass - Group Marketing Director (Implantium UK) I thoroughly enjoyed the Digital Leaders course. It was informative and enjoyable all the way through. It gave our marketing team an in-depth and holistic overview of the digital marketing world along with a easy-to-follow process for creating a digital marketing strategy. I would happily recommend Phil and Digital Leaders. Jo Bedford - Group Head of Marketing (Langtree Property Partners) What strikes me most about Phil’s training sessions is the warm welcome you receive. Combined with the feeling of complete immersion in the subject, Phil explores the complex subject of digital marketing in a simple and accessible way. He is a fantastic course leader. Course Venue The Studio, Liverpool Science Park, 131 Mount Pleasant, Liverpool L3 5TF Parking Public parking is available at the Mount Pleasant multi-storey. NB: There is no parking at Liverpool Science Park. More Information For more information or to speak directly with one of our team please visit our website Digital Leader Course.

      Categories: Business & Networking

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